These award winning plastic-free shampoo bars and conditioners are salon quality, all natural, paraben free, sulfate free, contain no synthetic fragrances or animal products. Upfront uses plant-based emollients and proteins to make your hair shiny and soft, and natural essential oils to refresh, awaken, stimulate, and soothe. Founder Alicia Sharp has been featured internationally including Vogue and Vanity Fair and is the winner of the 2020 Beauty Innovation Award for shampoo of the year.

The enlivening shampoo and conditioner bars are a refreshing citrus getaway in your shower. This sulfate-free shampoo bar creates an abundant lather that is pH-balanced to be gentle, non-irritating and even safe for color-treated hair. Provitamin B5 is added to help retain moisture in the hair and protect the hair from the elements. Hydrolyzed Oat Protein adds softness, texture and manageability to the hair.

• Replaces up to 3 bottles per bar
• Donates to 1% for the Planet
• Vegan, leaping bunny certified
• Handmade and free from sulfates, no synthetic fragrances
• Women-lead, small Canadian business

Size: 65g
Smells like : Orange citrus with lemongrass undertones
Suitable for : Normal to Dry Hair